Donor advised fund or private foundation? Start with the donor, not the structure.

One of the most common questions I hear from wealth advisors is whether I help clients decide between a donor advised fund and a private foundation.

The answer is yes and no, because it is not in the way they expect. The conversation doesn’t start with the vehicle. It starts with the donor. Charitable planning too often opens with comparison of administrative cost, control, tax treatment, etc. Of course, those matter, but they aren't the first questions.

Before I recommend a structure, I ask five questions.

1. What impact do you want to have?

Some donors are responding to immediate community needs. Others are building support for a few organizations over decades, tackling a specific issue like education or climate, or aiming at systems change.

The answer is rarely obvious on day one, which is where I spend most of my time with clients. Helping one family, strengthening a community, funding research, shaping policy: each points toward a different structure, timeline, and level of complexity. Getting clear on outcome before vehicle is what makes a plan feel like the right fit.

Donors also arrive from different starting points: newly liquid and needing room to get oriented, mid-career to retirement, or already overwhelmed by the sheer number of nonprofits to research. Naming where they are now, helps decide we move forward.

2. How involved do you want to be?

With a DAF, involvement tends to center on the grantmaking itself: recommending gifts and staying close to causes within your giving plan. With a foundation, it can extend into governance: serving as a director, hiring staff, setting investment policy. A DAF can be run with an informal structure for the donor and family. A foundation can sit idle without a clear system and strategy if nobody has the bandwidth for its governance. The goal is a structure that fits how a donor wants to spend their time, not how they imagine they should.

3. Will philanthropy be a family endeavor?

When multiple generations are involved, the plan reshapes around how the family communicates, divides roles and responsibilities, and passes down values. A structure that works well for one person can create friction once siblings and grandchildren are meant to share it.

An important factor is also determining if there will be a single fund the family manages together, separate accounts or both. Left undecided, this can lead to tension, whether that's over a fund nobody quite owns, or several accounts that no longer speak to a shared purpose.

4. What level of privacy and control feels right?

Some clients want control over staffing, investment strategy, scholarship programs, or international grantmaking, and accept the governance that comes with it. Others may only want to make a handful of significant grants a year.

One significant distinction: a private foundation carries a mandatory annual distribution requirement and public disclosure through its tax filings. Depending on the DAF sponsor it may have no annual distribution policy and allows a donor to give anonymously. For clients who value privacy as much as control, that alone can settle the decision.

Choosing a DAF sponsor also deserves care. Fee structures, investment flexibility, complex-asset acceptance, and succession support all vary. And I know many donors are now shifting towards values-aligned DAFs (more on that in another article).

5. How does this fit your broader financial and estate plan?

Charitable planning shouldn't happen in isolation. The strongest outcomes come from financial advisors, estate attorneys, tax professionals, and philanthropic advisors working from the same picture.

This is usually where a few practical tools come into the conversation: bunching several years of giving into one contribution funded with appreciated securities, a qualified charitable distribution for donors over seventy and a half with an IRA, or naming a DAF as a beneficiary so a family can adjust its charitable intent later without the cost of rewriting documents.

DAFs and private foundations are both valuable tools. The better choice depends on a donor's goals, family dynamics, appetite for involvement, and how the vehicle fits the rest of their financial and estate plan. The vehicle should support the strategy, not become it.

The value of collaborative planning

What I enjoy most is partnering with wealth advisors, attorneys, and CPAs so clients think as intentionally about philanthropy as they do about the rest of their financial life. Each advisor brings expertise the others don't. Together, we help donors maximize tax benefit and create meaningful impact for the causes they care about most.

Start with purpose. The right structure tends to follow.

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One Year of COR Philanthropic Strategies

This one is a bit longer, but it is a milestone I wanted to reflect on. If you are curious about what I have learned in my first year as a solopreneur and philanthropic advisor, I would love to share a few thoughts. I hope you will see yourself somewhere in it.

Today marks one year since I launched COR Philanthropic Strategies!

When I decided to take the leap, I had two intentions:
1️⃣ To help individuals and families bring clarity, confidence, and purpose to their giving.
2️⃣ To move more resources to the communities and organizations doing the hard work of change.

COR has grown through community, collaboration, and shared purpose. I feel grateful and proud of what we are building together.

🌱 What I Have Learned

This year reaffirmed how deeply people want their generosity to reflect who they are and what they care about most.

• Philanthropy is personal, relational, and rooted in community.

• When giving feels meaningful and strategic, people stay engaged and expand their impact.

• Many donors feel overwhelmed, too busy or unsure where to begin, and my sweet spot is to help them get unstuck and move from intention to action.

• Thoughtful philanthropy can be the glue to connect multi-generational families.

On a personal level:

• Being a solopreneur requires resilience, humility, and continuous learning. It’s a “good hard” (like working out; not that I would know)!

• Continue to be authentic and lead by your values - basically, be yourself

• Having an accountability partner is key to keeping on track. My new friend and solopreneur, Shabi is the best.

• Every founder needs an anthem that keeps them inspired and focused. Queen B all the way: “Break Your Soul” then to “Girls Run the World”!

✨ Highlights from Year One

(Posting for posterity and gratitude)

• Recognized as an award-winning philanthropic advisor (DAF Giving Summitt)

• Became a certified Impact Philanthropy Advisor and then invited to serve as faculty (thank you Dien Yuen for your vision)

• Recorded my first podcast appearance with the wonderful Meg Bell

• Launched my first in-person workshops on gratitude and giving - Sign Up!

• Hired a local high school intern to start COR’s Instagram and celebrate everyday generosity

• Featured in a magazine article

• Conducted two client interviews on collaborative funds and impact investing, coming soon

• Survived my first round of COVID, memorable but not recommended

🙏 My Gratitude

I have deep and boundless gratitude to my friends and colleagues who have offered advice, connections and encouragement as I launched this business. I could not have done it without my champions (I will thank you personally)

To clients: thank you for allowing me to be on this journey with you all.

To my partners & collaborators: I appreciate the trust in me to support your clients’ philanthropic goals.

And most importantly, to my husband Ken Cortes, for your belief in me and for keeping our family grounded as I build this new chapter.

🚀 What Is Next

Year two brings new energy:

• Building partnerships with wealth advisors, estate planners, and CPAs to help clients give with clarity, intention, and joy

• Launching a Women’s Philanthropy Series to elevate women’s leadership and community-centered approaches to giving

• Expanding services to include 501(c)(4) giving for those who want to pair philanthropy with advocacy and policy impact

This has been so deeply personally and professionally rewarding. I am humbled by the privilege of being able to do what I love while staying present with my family. Thank you for being a part of COR Philanthropic Strategies.

Cheers to another year of purpose-driven giving. 💙

Warmly,

Jaimi